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INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."
Broc Edwards, SVP, Director of Learning & Leadership
- Sales Rank: #394856 in Books
- Brand: FT Press
- Published on: 2014-09-15
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .90" w x 5.30" l, .79 pounds
- Binding: Paperback
- 296 pages
- FT Press
From the Back Cover
INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."
Broc Edwards, SVP, Director of Learning & Leadership
The Innovation Book includes 24 of the most powerful tools and models to help innovators, game-changers, mavericks and revolutionaries to make new ideas useful. These include: Althshuller's Innovation Pyramid, Burgelman & Seigel's Minimuum Winning Game, Osborn & Parnes’ Creative Problem-Solving, Altshuller's TRIZ, Osterwalder’s Business Model Canvas for the Business Model Generation, Amabile’s Internal & External Motivation, Guilford’s Convergent & Divergent thinking, Ries’ Build-Measure-Learn Wheel for Lean Start-Ups, Christensen’s Disruptive Innovation, Schroeder’s Innovation Journey, Usher’s Path of Cumulative Synthesis, Benyus’ Biomimicry Design Lens, Van de Ven’s Leadership Rhythms, Friend’s Three Types of Uncertainty, Teece’s Win, Lose, Follow, Innovate Grid, D. School’s Design Thinking Modes, Henderson and Clark’s Four Types of Innovation, Rogers’ Adoption & Diffusion Curve, Abernathy & Utterback’s Three Phases of Innovation, Chesbrough’s Open Innovation, March’s Exploration vs. Exploitation, Johnson and Johnson’s Constructive Controversy Cycle, Powell and Grodal’s Networks for Innovation, and Boyd’s OODA Loop.
Each tool is made practical with advice about how to use, examples of innovation in action, and related ideas throughout the book. Anyone who wants to know more about innovation will benefit from this as a real world handbook and wise companion.
About the Author
Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.
Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation - particularly environment and adaptation - in search of how best to deliberately create better ways of doing everything.
His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.
maxmckeown.com / twitter.com/maxmckeown
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great book to have from day one of your innovation journey
By Jeff Lopes
"Innovation is about practical creativity, it's about making new ideas useful"
The first sentence of this book is a preview of what's to come; clear, direct writing and practical suggestions. The author recognizes that there is no silver bullet or formula to innovation and that there is no way to fit everything you'll need to know in one book. He spends half of the book equipping the reader with the tools necessary to understand what successful innovation looks like for their own company and the second half of the book summarizing other sources of information that the reader can go to for further study. This is a book about asking the right questions of yourself, your team, and your company. I would recommend this as the first book to read on Innovation and the book to always keep by your side for reference.
1 of 1 people found the following review helpful.
Thanks Amazon
By Rama Salim Richa
Nice book
3 of 3 people found the following review helpful.
The Innovation book offers an excellent balance between the theory and practice
By Cerda Millas
The Innovation book offers an excellent balance between the theory and practice, it’s ideal for people working on real world innovation, turning ideas into value creating services and products. It’s a very action oriented book; its practical orientation and structure make it a very helpful guide when working on innovation projects, while offering a very complete description of the strategic key success factors for making innovation happen. The comprehensive list of state of the art innovation tools and methods, together with concrete practical examples allows a fast development of understanding of innovation process for developing high impact innovation. Moreover, by pointing out recurrent innovation pitfalls the author offers a great list of “Don’ts “ when implementing an innovation process or working on an innovation project. Great book!!
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